Our Team
B. Alex Reeh
Founder and Principal
Alex is the Principal of The Good Fight, a boutique real estate finance, development, and strategic operations consulting firm. With over 25 years of experience, Alex specializes in development management, financial modeling, underwriting, and feasibility analysis. His real estate development projects focus on value-add and opportunistic opportunities. From marinas and distilleries to adaptive reuse and affordable housing projects, Alex’s real estate portfolio spans a wide diversity of asset classes touching both coasts.
In addition to commercial real estate finance and development, Alex has also assisted with the launch of more than ten new business ventures in the last decade. They have ranged in scope from outpatient medical start-ups to restaurants and event spaces.
Before founding The Good Fight, Alex served as Partner at MAB Capital, where he oversaw real estate developments and investments, tripling the firm’s footprint and managing assets with annual revenues exceeding $20 million. Alex honed his expertise in transaction analysis and underwriting at ORIX Real Estate Capital and, early in his career, cut his teeth on the nuts and bolts side of the industry at Clark Construction, where he managed large-scale construction contracts and budgets. His work to date has spanned from the small and intimate (single-family residential flips) to large, award winning high-rises with budgets exceeding $500 million.
Alex holds an MBA with a concentration in Real Estate Finance from UNC Chapel Hill’s Kenan-Flagler Business School and a Bachelor of Business Administration from The College of William and Mary’s Raymond Mason School of Business. In addition to his professional achievements, Alex is an Airbnb SuperHost, fluent in Spanish, an occasionally adventurous cook, and a mediocre tennis player.
August Lee Reeh
Chief Technical & Marketing Officer (and overall Public Relations Wizard)
August, affectionately known as Augie, brings a unique and energetic approach to her role at The Good Fight. At nearly five years young and weighing in at a healthy 75 pounds (although she’ll only admit to a demure 70 pounds), Augie is the heart of our team.
Her years of experience as CTO & CMO have been defined by her friendly, social nature and an unrelenting focus on every task at hand—whether it’s vetting potential partnerships vis-à-vis her acute sense of smell or her ability to establish relationships with tail wagging and between the legs journeys. Augie’s enthusiasm inspires everyone around her, making her an invaluable part of our mission.
In addition to her corporate accomplishments, Augie’s hobbies include a dedication to perfecting her fetch game and avoiding direct eye contact.